Social advertising continues to grow at a rapid rate, with the majority of that growth coming from Facebook. Now, 92% of social marketers report that they are using Facebook for advertising.
Facebook is a powerful advertising platform, but there are some who still debate its value for brands. Although a lot of writing focuses on claims that Facebook’s organic reach is declining in favour of paid ads on the platform, most brands find that Facebook advertising is highly efficient and generates long term ROI.

This report will take a look at Facebook advertising in detail to showcase what has changed from Q2 2013 through Q1 2014.

In this report you will learn

  • Which Facebook ad placements and types work the best
  • Average KPIs by industry
  • Average KPIs by region
  • Forecast on Facebook Q1 quarterly earnings for advertising