The Country Brand Index, or CBI, is a preeminent global study of country brands. We annually measure and rank global perceptions around the world’s nations—from their cultures, to their industries, to their economic vitality and public policy initiatives. The resulting index is a mix of trend reportage, expert findings, data-rich analysis and future-positive prediction.

At FutureBrand, we believe that the future is created one decision at a time. Our decisions relate to the things that are closest to us—where we live, the companies we work for, the products
we use. And those decisions are often informed by brands. As a result, brands are among the most important drivers of the future. The same is true for country brands, but on a larger scale.